Book Publicity vs. Book Marketing

Book Publicity vs. Book Marketing

When it comes to book promotion, digital marketing and publicity are often mentioned in the same breath. It’s easy for them to be viewed as the same thing, especially since they both help promote your book and get it in front of readers. However, there are several key...
Pitch Your Book to the Media

Pitch Your Book to the Media

Veteran publicist Dan Smith says that it’s a matter of seconds. Perhaps 10, maybe up to 20, but that’s about it. That’s how much time you have to get the attention of an editor or producer when you pitch your book or pitch yourself as the author. It’s commonly...

Birth of a Book

For those of us who love books, this video evokes a magnificent SIGH!!! For the Daily Telegraph. Shot at Smith-Settle Printers, Leeds, England. The book being printed is Suzanne St Albans’ ‘Mango and Mimosa’ published as part of the Slightly Foxed series....