There was a 777% increase in book purchases in the first half of April as compared to the first half of March. It’s clear that quarantined readers are devouring books in record numbers, but there have also been important changes in reader preferences and habits amid this boom. These shifts present opportunities for resourceful authors who know where to look. So let’s dive into three top trends we’ve identified.
My original book launch party was planned just before the government stepped up restrictions, banned gatherings, and closed all establishments. I wouldn’t let COVID-19 stand in the way of my celebrating—so I decided to throw a virtual book launch and want to help others looking to do the same!
Many writers are introverts, preferring to keep to themselves, only entertaining the ideas and characters roaming in their brains. So the thought of broadcasting videos of yourself on social media may seem like a threat on your sanity—but it doesn’t need to be. Video posts on social media can be unnerving for anyone.
You devoted a couple years to getting every word just the way you want it and now, finally, it’s time to tell the world about your masterpiece. Except… the writers and editors at most media outlets don’t care about your book. They care about how newsworthy you are, and if you can break through that barrier, you’ll end up with something better than a book review.
Getting your book reviewed is a crucial step in your book marketing strategy. Positive reviews tell readers that your book is worthy of their time, entice your potential audience with plot descriptions, and give you instant credibility.
An established author platform, in many ways, has become more of a necessity than the book itself as it drives much of the reader, reviewer and media engagement. Most authors know you can’t just release a book into the wild to wait for something to happen, and that promotion is necessary.
There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes. Book marketing doesn’t have to be complicated, but it also can’t be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed.
YouTube stars have been able to amass enormous followings and similarly large incomes by independently creating and releasing content. Here are four things that authors can learn from popular YouTubers to build sustainable careers.
Traditional publishers sold 10% fewer ebook units in 2017 compared with the previous year. Total sales were 162 million in 2017 rather than the 180 million units sold the year before. The news won’t come as a surprise to anyone who has followed traditional ebook sales trends over the past few years.
Your author website is your primary online presence, your brand, your “home” and your author platform. It’s the only place you have complete design and editorial control. Make the most of it.