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What Can Authors Learn from YouTube Stars?
YouTube stars have been able to amass enormous followings and similarly large incomes by independently creating and releasing content. Here are four things that authors can learn from popular YouTubers to build sustainable careers.
Traditional Publishing eBook Sales Dropped 10%
Traditional publishers sold 10% fewer ebook units in 2017 compared with the previous year. Total sales were 162 million in 2017 rather than the 180 million units sold the year before. The news won’t come as a surprise to anyone who has followed traditional ebook sales trends over the past few years.
How to Use Your Author Website for Book Marketing
Your author website is your primary online presence, your brand, your “home” and your author platform. It’s the only place you have complete design and editorial control. Make the most of it.
Which Social Media Should Authors Use?
Social media is a part of the author experience. Ask yourself a few questions to better plan the social media presence for your author brand.
Overcoming Obstacles
The race we run is filled with hills and valleys. It is not a straight or flat road, but one that is filled with obstacles. Sometimes, when we face overwhelming odds, we struggle to embrace this “more than conquering designation” and we wonder if we can live the victorious life that Jesus died to give us.
Book Publicity vs. Book Marketing
There are several key differences between digital book marketing and book publicity that you should keep in mind as you promote your book.
Pitch Your Book to the Media
You have 10 – 20 seconds to get the attention of an editor or producer when you pitch your book. It’s commonly referred to as the elevator pitch and there’s an art to perfecting it.
Birth of a Book
A short vignette of a book being created using traditional printing methods.
Best Practices for Book Marketing
We’ve put together some information to introduce you to marketing best practices, creating a strong author platform using your website, weblog and the most popular social media platforms.
Foreword, Introduction and Preface
What is the difference between a preface, a foreword, and an introduction? A preface or foreword deals with the genesis, purpose, limitations, and scope of the book and may include acknowledgments of indebtedness; an introduction deals with the subject of the book.