An established author platform, in many ways, has become more of a necessity than the book itself as it drives much of the reader, reviewer and media engagement. Most authors know you can’t just release a book into the wild to wait for something to happen, and that promotion is necessary.
There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes. Book marketing doesn’t have to be complicated, but it also can’t be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed.
YouTube stars have been able to amass enormous followings and similarly large incomes by independently creating and releasing content. Here are four things that authors can learn from popular YouTubers to build sustainable careers.
Traditional publishers sold 10% fewer ebook units in 2017 compared with the previous year. Total sales were 162 million in 2017 rather than the 180 million units sold the year before. The news won’t come as a surprise to anyone who has followed traditional ebook sales trends over the past few years.
Your author website is your primary online presence, your brand, your “home” and your author platform. It’s the only place you have complete design and editorial control. Make the most of it.
Social media is a part of the author experience. Ask yourself a few questions to better plan the social media presence for your author brand.
The race we run is filled with hills and valleys. It is not a straight or flat road, but one that is filled with obstacles. Sometimes, when we face overwhelming odds, we struggle to embrace this “more than conquering designation” and we wonder if we can live the victorious life that Jesus died to give us.
There are several key differences between digital book marketing and book publicity that you should keep in mind as you promote your book.
You have 10 – 20 seconds to get the attention of an editor or producer when you pitch your book. It’s commonly referred to as the elevator pitch and there’s an art to perfecting it.
A short vignette of a book being created using traditional printing methods.