by CLBblogger | Apr 13, 2021 | Author Resources, Publicity
by Howard Lovy You devoted a couple years to getting every word just the way you want it and now, finally, it’s time to tell the world about your masterpiece. Except… the writers and editors at most media outlets don’t care about your book. Seriously....
by CLBblogger | Nov 1, 2020 | Author Resources, Book Marketing, Publicity, Social Media
by Dan Smith Book marketing doesn’t have to be complicated, but it also can’t be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively...
by CLBblogger | Jul 31, 2020 | Author Resources, Book Marketing
by John Burke Your author website is your primary online presence, your brand, your “home” and your author platform. This is where people will come to find out more about you and your books, which gives you an excellent opportunity to present yourself and your books...
by CLBblogger | May 8, 2020 | Publicity
When it comes to book promotion, digital marketing and publicity are often mentioned in the same breath. It’s easy for them to be viewed as the same thing, especially since they both help promote your book and get it in front of readers. However, there are several key...
by CLBblogger | May 2, 2019 | Author Resources, Publicity
Veteran publicist Dan Smith says that it’s a matter of seconds. Perhaps 10, maybe up to 20, but that’s about it. That’s how much time you have to get the attention of an editor or producer when you pitch your book or pitch yourself as the author. It’s commonly...
