Blog
What Can Authors Learn from YouTube Stars?
YouTube stars have been able to amass enormous followings and similarly large incomes by independently creating and releasing content. Here are four things that authors can learn from popular YouTubers to build sustainable careers.
Traditional Publishing eBook Sales Dropped 10%
Traditional publishers sold 10% fewer ebook units in 2017 compared with the previous year. Total sales were 162 million in 2017 rather than the 180 million units sold the year before. The news won’t come as a surprise to anyone who has followed traditional ebook sales trends over the past few years.
How to Use Your Author Website for Book Marketing
Your author website is your primary online presence, your brand, your “home” and your author platform. It’s the only place you have complete design and editorial control. Make the most of it.
Overcoming Obstacles
The race we run is filled with hills and valleys. It is not a straight or flat road, but one that is filled with obstacles. Sometimes, when we face overwhelming odds, we struggle to embrace this “more than conquering designation” and we wonder if we can live the victorious life that Jesus died to give us.
How to Host a Virtual Book Launch
My original book launch party was planned just before the government stepped up restrictions, banned gatherings, and closed all establishments. I wouldn’t let COVID-19 stand in the way of my celebrating—so I decided to throw a virtual book launch and want to help others looking to do the same!
Book Publicity vs. Book Marketing
There are several key differences between digital book marketing and book publicity that you should keep in mind as you promote your book.
Birth of a Book
A short vignette of a book being created using traditional printing methods.
Best Practices for Book Marketing
We’ve put together some information to introduce you to marketing best practices, creating a strong author platform using your website, weblog and the most popular social media platforms.
Foreword, Introduction and Preface
What is the difference between a preface, a foreword, and an introduction? A preface or foreword deals with the genesis, purpose, limitations, and scope of the book and may include acknowledgments of indebtedness; an introduction deals with the subject of the book.
What Authors Can Learn from the Bestselling Books of 2018
Looking to the successes of bestselling books is an easy way to learn from those with more money and years of publishing experience than you may have. I’ll break down some key takeaways self-publishers can learn from bestseller.