How to Craft an Effective Book Pitch

How to Craft an Effective Book Pitch

By Jennifer Tucker When it comes to getting the word out about your book, many authors immediately think of alerting the masses with a press release. A press release—typically a one- or two-page document offering a summary and highlighting the main themes of your...
Book Publicity vs. Book Marketing

Book Publicity vs. Book Marketing

When it comes to book promotion, digital marketing and publicity are often mentioned in the same breath. It’s easy for them to be viewed as the same thing, especially since they both help promote your book and get it in front of readers. However, there are several key...