by CLBblogger | Jan 19, 2022 | Author Resources, Publicity
by Jennifer Tucker When it comes to getting the word out about your book, many authors immediately think of alerting the masses with a press release. A press release—typically a one- or two-page document offering a summary and highlighting the main themes of your...
by CLBblogger | Oct 1, 2021 | Author Resources, Social Media
by Amy Hall What’s the first thing that pops into your mind when it comes to communicating with customers? You probably think about email marketing, right? This year, email marketing is retaking the forefront as an effective communication tool for personal and company...
by CLBblogger | Sep 1, 2021 | Author Resources, Social Media
by Scott La Counte Twitter is for politicians, musicians, comedians, but authors? Authors are best at writing novels, not 280-character tweets. Still, hundreds of writers have used Twitter successfully master social media marketing. Bestselling authors aren’t just...
by CLBblogger | Jun 1, 2021 | Author Resources, Book Publishing, Writing
by Kathy Meis According to an April 19, 2020 CNBC news report, “there was a whopping 777% increase in book purchases” in the first half of April as compared to the first half of March. It’s clear that quarantined readers are devouring books in record numbers, but...
by CLBblogger | Apr 13, 2021 | Author Resources, Publicity
by Howard Lovy You devoted a couple years to getting every word just the way you want it and now, finally, it’s time to tell the world about your masterpiece. Except… the writers and editors at most media outlets don’t care about your book. Seriously....
by CLBblogger | Mar 1, 2021 | Author Resources, Book Marketing, Publicity
by Patti Thorn Getting your book reviewed is a crucial step in your book marketing strategy. Positive reviews tell readers that your book is worthy of their time, entice your potential audience with plot descriptions, and give you instant credibility. But there’s more...
