Blog
The Ultimate Email Newsletter Guide
by Amy Hall What’s the first thing that pops into your mind when it comes to communicating with customers? You probably think about email marketing, right? This year, email marketing is retaking the forefront as an effective communication tool for personal and company...
How to Tweet Like a Bestselling Author
Still, hundreds of writers have used Twitter successfully master social media marketing. Bestselling authors aren’t just popular on social media because they have popular books—they’re popular because they’re actually saying things on Twitter that people are responding to. Here are seven tips to help break down Twitter for authors and make sure you are tweeting like a bestselling author!
Writing About Painful Experiences: Hurting, Healing, and Helping
by Paula Mosher Wallace Writing is a journey, and many people use writing to heal old wounds. It's important to work through the pain in order to create a helping version of your story to share with readers. Are you ready for that next step? Everyone can write about...
How Reading Habits Have Changed During Quarantine
There was a 777% increase in book purchases in the first half of April as compared to the first half of March. It’s clear that quarantined readers are devouring books in record numbers, but there have also been important changes in reader preferences and habits amid this boom. These shifts present opportunities for resourceful authors who know where to look. So let’s dive into three top trends we’ve identified.
The Author’s Guide to Social Video Marketing
Many writers are introverts, preferring to keep to themselves, only entertaining the ideas and characters roaming in their brains. So the thought of broadcasting videos of yourself on social media may seem like a threat on your sanity—but it doesn’t need to be. Video posts on social media can be unnerving for anyone.
How Newsworthy Are You: 4 Ways to Get Book Publicity
You devoted a couple years to getting every word just the way you want it and now, finally, it’s time to tell the world about your masterpiece. Except… the writers and editors at most media outlets don’t care about your book. They care about how newsworthy you are, and if you can break through that barrier, you’ll end up with something better than a book review.
How to Get Book Reviews to Market Your Book
Getting your book reviewed is a crucial step in your book marketing strategy. Positive reviews tell readers that your book is worthy of their time, entice your potential audience with plot descriptions, and give you instant credibility.
4 Steps to Take Before Publicizing Your Book
An established author platform, in many ways, has become more of a necessity than the book itself as it drives much of the reader, reviewer and media engagement. Most authors know you can’t just release a book into the wild to wait for something to happen, and that promotion is necessary.
5 Book Marketing Mistakes Authors Make
There are generally accepted methods and many nuances in book publicity, and if you’re going to market your own book, don’t sabotage yourself by making avoidable mistakes. Book marketing doesn’t have to be complicated, but it also can’t be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed.
What Can Authors Learn from YouTube Stars?
YouTube stars have been able to amass enormous followings and similarly large incomes by independently creating and releasing content. Here are four things that authors can learn from popular YouTubers to build sustainable careers.